Diwali: A Cultural Moment Where Craftsmanship & Celebration Converge

Featuring our traditional Linen Collection with Embroideries.

Diwali’s unique role in Indian culture makes it more insulated from the impact of economic uncertainty than during other shopping periods.

It’s a consolidated spending occasion for every class, from the richest to the poorest with no other occasion that we can draw a parallel with in India.

Indeed, the festival of lights provides ample room to strengthen relationships not just with local consumers but the 35-million-strong diaspora. With Indian travellers expected to make about 80-90 million international trips a year by 2040, most places mark Diwali with special events.